A pair of comfortable shoes, can meet at the same time "can be barefoot wear, machine wash, and the use of environmental protection materials can be made" these harsh conditions? As you may have guessed, what I want to say is the Allbirds. that has gained popularity in Silicon Valley and become the cool gifts for family in recent years.
A new shoe brand from San Francisco Allbirds wrote directly on the front page of the website," the most comfortable shoes in the world ". How comfortable to wear Allbirds, on the Internet we can see a variety of descriptions:" step on the clouds "," as if not wearing shoes "," wear it do not want to wear high heels "and so on... It is definitely a good gift for family.
Allbirds is a San Francisco-based startup designed to design environmentally friendly footwear. Allbirds first pair of shoes made of New Zealand ultrafine Merino wool, each wool 17.5 microns wide, shoes can be machine washed.
In 2009, Mr brown, then vice-captain of the new Zealand soccer team, tried to find out what his next interest was. He liked to design, and before going to business school, he made simple leather shoes for his friends. But the shoes are uncomfortable.
Brown said:" New Zealand has 29 million sheep, so wool is the most ." Well, with research funding for the New Zealand wool industry, Mr. Brown started a crowdfunding campaign to make wool shoes in 2014. Within four days, he sold $120,000 worth of shoes through crowdfunding websites. He panicked and shut down the crowdfunding campaign. "That's because I do n' t know how to deliver it," he said.
Another founder, Mr. Zwillinger, was a biotechnology engineer who worked in Silicon Valley. Brown went to Northern California to meet with Mr. Zwillinger in the hope of getting more advice on the supply chain. Finally, they decided to form a company and named it Allbirds.
Allbirds' name comes from a bird discovered by early New Zealand explorers. Mr. Zwillinger is a fanatical bird lover, so he named it.
In the early days of entrepreneurship, their products were not favored by consumers. Then, in mid-2016, Mr. Zwillinger noticed that several Silicon Valley technology leaders posted the shoes on Snapchat and Twitter. And they realize that Silicon Valley will become a holy land for Allbirds wool shoes. Indeed, from Silicon Valley to the United States, people began to like the seemingly ordinary wool running shoes.
If you've been to an Allbirds offline store, you'll find that it's not a beautiful poster, but a description and introduction of Allbirds raw materials." Wool, tree and sugar" keywords are specifically displayed in display cabinets, which are the main ingredients of Allbirds shoes.
Wool Runner is Allbirds wool-based product, The characteristics of wool's softness, air permeability, temperature adjustment, moisture absorption, and perspiration, Let these shoes not only be barefoot but can also even be washed with a washing machine. Wool Runner is also called "the most comfortable pair of shoes in the world ". During the first 14 months of Allbirds creation, Wool Runner is Allbirds' only product.
Although wool is soft and cold, how to do it in summer? To make a pair of shoes that are comfortable and breathable in the summer, Tim and Joey studied a variety of materials and eventually found eucalyptus in South Africa —— which doesn't need much water, weeds all over South Africa, mashed wood and spun fiber. Finally woven into the 2017 Allbirds launch of the "Tree Series ".
A year later, they introduced SweetFoamTM soles, which were made from organic material extracted from sugar cane sugar in Brazil, instead of traditional oil-based soles.
From wool to eucalyptus to sucrose, there seems to be the endless inspiration in nature to make shoes. Allbirds' self-development is mysterious and aesthetic, and it always seems worth looking forward to their next cool techs —— For example, later Allbirds made recycled plastic bottles into shoelaces.
Although it's good to hear now, it's not easy for Allbirds to stick to environmental protection. These natural materials are much more expensive than the direct use of compounds such as ready-made polyester. but they still stick to it and even open their raw materials and production, just hope more people to use it. It's also a favorite cool gift for environmentalists.
Like Allbirds' official website says, We craft with planet-friendly natural materials, like merino wool and eucalyptus trees, because they're our best chance for a sustainable future. Are you considering buying such a pair of environmentally friendly shoes as a cool gift for your family?
